Our product-mapping tool
All of our products are carefully selected to respond to what our consumers are looking to eat in a restaurant. This is why we have created a product-mapping tool that is the result of an in-depth research to adapt to the customer demographics, the location of the stores and changing food trends. Therefore, optimizing our menu offering as well as guidance on in-shop promotion and pricing strategy.
Products can be classified according to:
Délifrance believes in creating the best quality products. This is why we have launched our own initiative, Go Clean bakery products which aims to make our recipes simple with as little impact on the planet as possible. Therefore, we are committed to use sustainable products that promote the well-being of animals and the planet.
By implementing the Go Clean initiative, we aim to provide our clients with more choice and flexibility without compromising on taste.
Changes to our products include :
- Reducing the ingredients of our croissants and pain au chocolat made in Europe to a strict minimum.
- Ensuring 100% of the eggs used in products manufactured in Europe come from cage-free farms.
- Reducing the salt in our products by 5% in 2021 and by 10% in 2025.
- Continuing to develop organic, gluten free, vegan and vegetarian menu options.
