Location Characteristic
Activity Factors
Opening days : Minimum 6 days per week
Opening hours to cover all day dining services: Morning breakfast, Noon Lunch, Afternoon coffee/tea time, Evening diner.
To figure out a potential turnover indication :
Take all possible information of the environment in which the outlet is located, need to analyze the market :
- Demographic (who are the potential customers, age, social category,…), category profile
- Main key traffic generators
- Counting card : to understand when, who and how many potential customers are walking in front of the potential pilot store
- Brackets of footfall necessary (in order to evaluate minimum number of transaction necessary to reach breakeven).
- Competition study & understanding (type of location, product offer, price positioning, customer profile, service mode, …)
- F&B operator within the proximity,…
Physical Characteristics
- Outlet size : minimum 160/180 m².
- Shop front : minimum 5m length.
- Entrance door: ideal is an open front store (Hot climate countries mainly in shopping mall), or minimum double door 1.2m.
- Délifrance Outlet will be composed of 15 areas :
> Back office: Maximum 40% of the total size of the store.
• Container, Cleaning, Storage, Technical room, Office, Staff room.
• Preparation area, Kitchen, Bakery, Pastry. > Front office: Minimum 60% of the total size of the store
• Back counter, front counter.
• Restaurant, Terrace and Bathroom (optional in some outlets as existing in the shopping mall or transport area,…).
Délifrance requirements for Pilot Stores November 2019. - Restaurant and Terrace minimum seats: 50.
- Proper signage is required, with a minimum of an illuminated logo sign on the Façade and an illuminated blade sign near the partition wall of the unit.
